Vision, Mission & Values

 

Bloomable

1. [blue-mih-bill] noun:
   A digital marketplace focused on helping people, communities and small businesses grow, thrive and connect through the cultivation of happiness.
   
   

2. [blue-mih-bill] adjective:
   Able to bloom; capable of growth; rich in possibilities; full of potential; shows promise.

 

Our Vision

We want to be the first name that comes to mind when someone wants to make someone else’s day. When people think of sending flowers or thoughtful gifts, we want their instinct to be, “Let’s check Bloomable.”

Not just because of our quality promise or our obsession with excellent customer service, but because we’ve built a reputation for being kind, honest, and deeply human. Because we don’t just say we care, we show it. In how we treat our customers, in how we empower local businesses, and in the small, mindful, sustainable ways we show up in the world.

We’re here to make moments that matter Bloom.

Our Mission

We’re not just an online marketplace of happiness, we’re proudly South African and driven by purpose.

Our mission is two-fold:

• To provide local businesses and artisans with a platform to thrive.

• To offer customers the freshest local flowers and curated gifts made with care from start to finish.

We’re big believers in the power of small: small businesses, small gestures, small everyday moments of joy. By supporting the makers and florists in our communities, we’re helping to grow an economy that’s full of bloomability; the potential to flourish.

At Bloomable, we collaborate, we uplift, and we learn from each other because we know that many hearts and hands working together can build something truly joyful.

And on the inside? We’re a real family. Everyone at Bloomable is always happy to help. We show up for each other. We support one another. It’s just who we are.

Our Values

Happiness is Everything

Happiness is more than our outcome. It’s our starting point, our intention, and the thread that runs through every order, every call, and every moment of connection.

We don’t just deliver flowers and gifts. We deliver feelings. We cultivate joy. We make days. From customers to suppliers to team members, happiness is what we’re here for. It's our measure of success, our “why,” as well as our favourite ripple effect, and it never gets old watching it happen.

It's All About Trust

Trust is our foundation.

We trust each other as teammates, wholeheartedly.
We trust our florists to create something beautiful even before they start arranging.

We trust our customers to give us honest feedback, and we welcome it.
And we work every day to earn your trust with incomparable quality, thoughtful service, and a transparent, honest approach to every order.

What keeps our foundation strong is knowing that we’re not perfect. But we’re always listening, always learning, and always striving to do better.

We Care Deeply

We might be a tech-driven marketplace, but behind the screens, we're a team of real humans who give a real damn.

We care about the businesses we support.
We care about the people who receive our blooms.
We care about the moments we get to be a part of, from joyful surprises to tender goodbyes.

It’s not a checkbox or a marketing line. It’s just how we do things.

 

Every bouquet. Every email. Every gift box. Every occasion. We’re there with full hearts, willing hands, and the belief that small things done with great care can turn someone’s whole day around.

We’re not just building a brand. We’re building a community; one delivery, one smile, one bloom at a time.