In The Press

Magic282  |  February 2019

Magic828 Radio Interview

Magic828 Radio Interview: Bloomable is interviewed by Radio828 for Valentine’s Day. Listen in to hear the Bloomable story and how our online marketplace creates a platform for local businesses to thrive.

Bizcommunity  |  February 2019

Bloomable partners with Ge:Skenk for conscious gifting

Bloomable, the online marketplace formerly known as SA Florist, has teamed up with Ge:Skenk to offer shoppers conscious gifting options.

Leadership  |  February 2019

The power of small business networks

How the collective power of small businesses can compete with the giants of industry.

Bizcommunity  |  November 2018

SA Florist breathes new life as Bloomable

South African online marketplace SA Florist has rebranded to Bloomable, with the aim to redefine itself in the market and expand its focus beyond flowers.

Fin24  |  November 2018

Bloomable announced as an affiliate partner for the new TFG online marketplace.

TFG aims to have at least 40 affiliate brands on the marketplace by 2020 financial year end, Bloomable is the marketplace’s flower and gifting launch affiliate brand.

Bizcommunity  |  October 2018

SA Florist appoints a new Managing Director

Melissa Cumming has been announced as the new Managing Director of SA Florist. Melissa brings over a decade of experience to the SA Florist team.

Huffington Post  |  March 2018

Soweto's Black Female Florists Are Blossoming

An innovative programme to upscale the black women florists of Soweto is creating a new industry in the area, historically not overly supplied with florists.

ALL4WOMAN  |  March 2018

SA Florist training and peer-to-peer mentorship program

Using marketplace technology, SA Florist has launched a programme to on-board township florists through an ecosystem that has been established to assist entrepreneurs to launch sustainable businesses.

BizCommunity  |  March 2018

SA Florist helps township businesses bloom

Owner of Mande Bloom in Soweto, Gertrude Mentoor, says this initiative is a great platform for florists to display their talent. "Receiving guidance through such a wonderful program, increases business opportunities and gives us the necessary exposure to become an established florist."

IT-Online  |  March 2018

A four-month pilot project was launched by SA Florist in Soweto to empower independent florists

SA Florist intend to expand their on-boarding programme to transform the industry as a whole.

GistPartner  |  March 2018

SA Florist kicks off peer-to-peer mentorship program

The newly launched SA Florist programme uses a two-pronged approach, combining training and peer-to-peer mentorship. The aim is to play a pivotal role in using technology to transform townships by creating market access.

SA Franchise Warehouse  |  March 2018

SA Florist launches programme to onboard township businesses

A four-month pilot of its new programme has been launched in Soweto to empower independent florists that are owned by black women and service the township area.

SA Franchise Warehouse  |  March 2018

SA Florist helps transform township businesses

Using marketplace technology, SA Florist has launched a programme to on-board township florists through an ecosystem that has been established to assist entrepreneurs to launch sustainable businesses. It plans to attract, upskill and support at least 30 entrepreneurs over the next three years.

Bizcommunity  |  September 2016

TFG and SA Florist partner to encourage customers to say thank you

Isn't it time to say thank you? TFG (The Foschini Group) has partnered with SA Florist to encourage you to applaud those who have helped shape who you are on Grandparents' Day (2 October), Teachers' Day (5 October) and Bosses' Day (17 October). Meet 3 media personalities, TV presenter Katlego Maboe, TV chef Zola Nene and talk show host Keegan Basil as they share their personal stories of gratitude.

Fastmoving  |  September 2016

Say thank you with TFG online

Isn’t it time to say thank you? TFG (The Foschini Group) has partnered with SA Florist for 3 special days in October to help you applaud those who have helped shape who you are. By sharing any of the videos using the #TFGsaflorist hashtag and telling TFG your story of gratitude, you could win a rose gold Kitchen Aid, plus one of six SA Florist vouchers worth R500 each.

Financial Mail  |  April 2016

Financial Mail: Entrepreneur: Nicholas Wallander

TO TAKE on the industry heavyweight requires a leap of faith in your ability to be a serious market disrupter. Nicholas Wallander took that leap on Mother’s Day three years ago when SA Florist opened its online doors.

ITWeb  |  February 2016

ITWeb News: Online flowers for Valentine's Day

ITWeb interviews SA Florist's MD, Nicholas Wallander.

Disrupt Africa  |  January 2016

World-class customer experience key to e-commerce success

Delivering a world-class customer experience is key to becoming a leader in e-commerce, with this especially the case in smaller economies such as South Africa where customers are more valuable and need to be treated with great care. This is according to Nicholas Wallander, co-founder of SA Florist, an e-commerce marketplace that offers hand-made flower arrangements and artisanal gifts from local traders.

Bizcommunity  |  January 2016

SA Florist goes for the 'WOW' factor

To gauge customer experience, SA Florist launched its Customer Experience Barometer in November 2015, which allows it to track and score its customer experience dynamically. It then publishes all reviews, aggregates the scores and presents this as a dynamic score on the home page of its site. This score gives its customers confidence that SA Florist delivers orders with the relevant care and attention.

GQ South Africa  |  January 2016

Getting Your Startup to Bloom

Leaving a corporate job to move into entrepreneurial waters is never an easy leap, but it’s one that founder Nicholas Wallander took a year a year ago, after securing one of the largest investments ever made on reality TV show Dragon’s Den. Here are the lessons, from bootstrapping a beginning, to keeping a clear head and scaling.

Popular Mechanics  |  November 2015

Say IT* with flowers. How the Internet of Things is transforming the business of doing business

It's a success story that starts, ironically, with the flowery failure: the demiss of the independent florist run by Wallander's mother. Killed by the Internet. Or rather, by the rise of the giant Net-based hyperflorist that dominates the SA market.

TechSmart  |  November 2015

Pioneering On Demand Economy in South Africa

Heralding of a new era in flower delivery and also pioneering On Demand Economy in South Africa, SA Florist has now launched its revolutionary 'Same-Day All-Day' delivery service called Zoom Bloom. The industry is already calling SA Florist the 'Uber of Florists'. The On-Demand Economy is defined as the economic activity created by technology companies that fulfill consumer demand via the immediate provisioning of goods and services.

Netwerk24  |  October 2015

Die Uber van blomme

Vir mans wat by die werk sit en skielik besef hulle het vanoggend vergeet om vroulief geluk te wens met haar verjaardag, is daar SA Florist. Dié webwerf laat jou toe om vinnig en goedkoop vars blomme te bestel vir aflewering – amper soos Uber.

Tech4Africa  |  October 2015

The Deal Behind The Deal: How SA Florist Tamed Their Dragon

In November 2014, founders Nick Wallander and Fraser Black competed against a number of start-ups to secure a R3.6 million investment on Dragon’s Den South Africa, with Vinny Lingham, a big-name technology investor, now living in Silicon Valley, leading the deal.