How To Spend Your 67 Minutes This Mandela Day

How To Spend Your 67 Minutes This Mandela Day

How to Donate To A Local Charity Through Bloomable

We've made it easy to make a difference when sending flowers or gifts to your loved ones this Madiba Day. Simply add a R100 donation to one of three local charities in your cart at checkout, and we'll add your donation to our contribution this Madiba Day.

Bloomable's Initiatives this Mandela Day

This year, Bloomable is inspired by the social responsibility and significance of Mandela Day and will be supporting three different charities close to our hearts: Meals on Wheels Community Services South Africa, TEARS Animal Rescue, and Gift of the Givers Foundation

Madiba Day is such a special time to honour Nelson Mandela’s legacy by giving back to our communities. In the spirit of kindness and community, Bloomable would love for you to join us in making a lasting positive impact in the lives of those who need it most.

Why Do We Celebrate 67 Minutes on Mandela Day?

Mandela Day honours the legacy of Nelson Mandela, affectionately known as Madiba, and is celebrated on his birthday, July 18th annually. This special day encourages a movement of people globally to dedicate their time to making a difference through volunteering, donations, and various other acts of community service.

By dedicating just 67 minutes of our time collectively—honouring each year Mandela dedicated to the fight for human rights—we can carry forward his impactful legacy and sustain the progress he tirelessly pursued since 1944.

We view Madiba Day as an opportunity for all to unite in the spirit of kindness and community, embodying Mandela's unwavering dedication to justice and equality.

Here are some friendly and impactful ways to spend your 67 minutes making a difference.

What to do for Mandela Day 


  • Create Joy with the Santa Shoebox Project: Pack and distribute shoeboxes filled with gifts for underprivileged children. Your small gesture can make a big difference in a child’s life. 
  • Gift of the Givers: Known for their disaster relief and humanitarian aid efforts, donations help the organisation provide emergency assistance, medical care, and steadfast support to communities facing adversity.


  • Join Ladles of Love in Cape Town: Spend your time making sandwiches, packing nutrition boxes, or creating books and toys. Every little bit helps bring joy and nourishment to those in need. 
  • Rise Against Hunger Africa: Join their meal packaging events, where volunteers will spend 67 minutes packing nutritious meals for early childhood development centres. 
  • Lend a Helping Hand with Habitat for Humanity: Help build homes for families in need. Your efforts can provide a safe and secure place for someone to call home.

    Other acts of Kindness and Service 

    • Organise a Community Clean-Up: Gather a group to clean up a local park, beach, or neighbourhood. Removing litter and beautifying public spaces enhances community morale and environmental quality.
    • Visit an Orphanage or Old Age Home: Spend time with children or the elderly. Activities like reading, playing games, pampering or simply having conversations is a beautiful way of forming meaningful connections and enriching the the lives of those who need it most.
    • Donate Blood: Participate in a blood drive. Donating blood is a simple yet powerful way to save lives and play a role in strengthening our healthcare system. 

    How will you make a positive impact this Mandela Day? 

    Each of these opportunities offer a meaningful way to honour Nelson Mandela's legacy by making a positive and long-lasting difference to your community. 

    Use the hashtag #FromOurHandsToYours and tag @bloomableshop so we can continue to raise awareness together by sharing your acts of kind services on Instagram and Facebook.